When it comes to smart marketing, there are few things as cost-efficient and smart as referrals. Using referrals is a marketing strategy that consists of asking customers to refer their friends. This sort of word of mouth advertsings (sometimes called viral marketing), can help you reach a wider variety of customers. And because they were [...]

One of the cheapest ways to advertise is to do it for free. And word of mouth promotion offers just that opportunity. Finding a way for your business to get a little extra free advertising is always a smart marketing. And you can do that when you engage in what is now called viral marketing. [...]

Spending money for marketing makes sense,  and billboards are great ways to really make a splash.  However, boring billboards waste your marketing budget.
Billboards can be very expensive, but if done well, more than bring in the business to make up for the costly expense.
Take a look at the flickr set for the above billboard.  Because [...]

As you focus on discovering the value of your product and service your thinking should them move to getting the word out about that value.
Most companies traditionally hire a marketing director and/or marketing firm and pay them a monthly retainer to place ads and send out press releases. These strategies work some but can’t [...]