When you are headed off on a road trip, you create a plan. The same should be true of your marketing campaign. You need to have a good marketing plan laid out so that you know where you are going and — more importantly — how you are going to get there. A marketing plan [...]

I’m not talking solicitation or spam, perish the thought.  I mean getting your name in front of your customers.
Studies suggest a person may have to hear or see a name 8 times before they recognize it or act upon it.  That means a one time ad will get you nowhere.  Don’t even consider advertising unless [...]

Finding big-time advertisers can really ramp-up your marketing income.  Of course, in order to attract these corporations, you’re going to have to make sure your paperwork is up to par.
DemographicsInvest in quality statistical software so that you can show them, objectionably, who is visiting and what they are clicking.  They’re not going to spend the [...]

Chevy, a top three automaker, has long been struggling to regain their footing in the auto industry.  Of course, they are the least embittered of rivals Ford and GM, however, going head to head against Honda and Toyota is literally killing all of the American auto makers.
Chevy’s marketing department has come up with a long [...]