When it comes to smart marketing, there are few things as cost-efficient and smart as referrals. Using referrals is a marketing strategy that consists of asking customers to refer their friends. This sort of word of mouth advertsings (sometimes called viral marketing), can help you reach a wider variety of customers. And because they were [...]

As we’ve discussed before, word of mouth advertising is one of the best
marketing tools in the business.  You can make WOMA even stronger by creating a
referral program or incentive.
Referral programs can come in many forms. 
Personal business cards could have a referral listing offering a spiff or cash
bonus for anyone who brings you a potential client.
Affiliate [...]