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Value Added Marketing

You’ve heard the old adage that the customer is always right, but do you really believe it?  You should, it’s an attitude like that that will get you far in your business.
Years ago I ran a small business on the internet and while many of my ‘problems’ were actually mistakes on the customers part, I [...]

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Branding Your Business

Branding your business is vital today. There are so many businesses around that your business needs to stand out to get noticed.
Did you know that a well-known baked goods company sold their name (the most adorable, pokeable mascot
ever) for 9 billion dollars last year? Unbelievable!
Just goes to show
that when it comes to publicizing your [...]

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CDW Sees Market Gains

CDW, the company behind the irritatingly irresistable IT guy commercials, is seeing some growth this quarter, according to Business Week:
MAR. 9 9:57 A.M. ET CDW Corp., which sells computers, printers and other technology products through catalogs, telesales and online, reported Thursday its February sales rose 6.8 percent to $490.7 million.
Average daily sales in February [...]

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Search Marketing

In order to understand how to market your product or service to a searcher, you must first become a searcher and find out what motivates you:
What on- and offline factors have caused you to engage in searching activity? Think hard about whether your searching is spontaneous or prompted by a side effect from some part [...]

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Web 2.0 Alert: Another Company Sold

Writely is a tool for online collaboration.  Think of it as Microsoft Word, in a sharable (real time) format.
Except, this program that clearly get’s it’s inspiration from Microsoft’s flagship word processor, is being scooped up by Google.
The move would also allow Google to offer a complete office package from images, to letters to websites if [...]

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