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Chevy Knows Marketing

Chevy, a top three automaker, has long been struggling to regain their footing in the auto industry.  Of course, they are the least embittered of rivals Ford and GM, however, going head to head against Honda and Toyota is literally killing all of the American auto makers.
Chevy’s marketing department has come up with a long [...]

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Posted in Smart Marketing

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Keyword Bidding

When using search marketing to promote your site or your product, you must decide what keywords are worth buying and which ones are worth the most money.
Choosing Targeted KeywordsWhile you can use Overture’s Keyword Selector Tool to find out what people are generally searching on in your industry, and how many searches are done, per [...]

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Open Practices

As a consumer, you understand why a mashup of Google Maps + a real estate site might yield an interesting and helpful way to sell your real estate.  However, do you also realize just how important it is to make sure your site integrates with popular web apps in your topic of interest?
Consider how important [...]

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GoECart Releases Version 6

GoECart is known as one of the leading e commerce solution providers. They offer a full service web site for online vendors that takes into account even your inventory and reordering needs.
Similar to MonsterCommerce, GoECart doesn’t require savvy customers or savvy business owners. However, routine (ie daily) followup will prevent many issues with [...]

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Video eCommerce Ideas

I have seen creative ways to market and sell products online for many years.  Some online retailers are getting into the podcasting and now vidcasting market.
Timezone.com is a watch ecommerce site that houses many different sellers nation wide.  One of these sellers is now using video clips of his products and it really makes a [...]

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Betting on Adsense

Making money using Adsense is a popular goal, in fact, there are more ebooks on that one topic that you could possibly imagine.  In addition, there are blogs, eseminars and the like, specifically designed to help publishers make more money using AdSense.
However, if it were that easy, we’d all be millionaires.  I’d suggest focusing on [...]

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Marketing Education

One of the most important lessons you can learn in marketing is that you need to
learn lessons in marketing. 
Finding training in marketing is fairly
easy if you know where to look.  Going online and searching for marketing
strategies or marketing resources can get you started.
Here are a few
ideas on finding expert marketing ideas and training:

Subscribe to [...]

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Marketing With Words

Words are everywhere.  You see them, hear them, say them, and sometimes you eat
them.  In marketing, you can’t afford to eat your words so be very selective in
choosing the appropriate words for your marketing strategy.
Don’t use
hyperbole or exaggerate the focus of you product or service.  Buyers are not
motivated by the BIG promise or the UNBELIEVABLE [...]

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Marketing Mistakes

If marketing wasn’t difficult enough, there’s nothing like wasting time with costly mistakes.  Be sure to print these helpful tips and keep them nearby when developing a smart marketing strategy.
Shake the Norm.  Be different and don’t ‘copy’ something you’ve seen.
Catch the Niche.  Be focused on your target audience and don’t try to be all things [...]

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Anti Spam

Spam is much more than just a tasty meat product, email spam has taken the world by storm and is causing storms in the business community.
Traditionally, email is a great way to get the word out about your e business however, unsolicited email has lost its flavor as a marketing medium.  Be sure that your [...]

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