Lord Lever (of soap fame) once said: “I know that half of my advertising is wasted. The trouble is, I don’t know which half.”
Are you in that boat with regard to your online advertising? When it comes to your e-commerce business, you should be carefully tracking the results from various online advertising efforts in [...]

The VP of Marketing for Nissan explained why Nissan is banking heavily on online advertising.  She suggests that other auto industry execs should take heed and follow their e commerce example.

Speaking at the Automotive News Marketing Seminar in Los
Angeles, Ms. Thompson said Nissan has extended its relationships with
Yahoo, MSN and Google, which "we now recognize [...]

Successful marketers are always watching marketing trends to find out what works and what doesn’t.  While online marketing *is* different than offline marketing, trends that are successful online are often great to use when designging your offline marketing efforts.  At the very least your offline marketing should coincide and tie together your online marketing.
For trends [...]

Working in the field can be challenging, but it’s really a great business to be in, especially in this current dotcom boom we like to call Web 2.0.  Tim Priebe, an owner of several eCommerce businesses, has laid out some common issues most online businesses face.
He looks at image hosting, payment carriers, shipping issues, inventory, [...]

Most online business owners focus solely on selling products through their sites
and forsake many other income opportunities.
Monetizing your website is
being creative with other ways of making revenue.  Here are a few ideas on
getting that extra kick for the green:

Advertising.  With the right traffic you can charge other online companies
for banner ads or links.
Affiliates.  Become an [...]