Most small business owners like to take the ’shotgun’ approach to marketing.  Often times the small business will hire a marketing person and expect them to accomplish sales or bring new clients.
A smarter move would be to provide a marketing professional with the adequate information so that they will be able to effectively create a [...]

If marketing wasn’t difficult enough, there’s nothing like wasting time with costly mistakes.  Be sure to print these helpful tips and keep them nearby when developing a smart marketing strategy.
Shake the Norm.  Be different and don’t ‘copy’ something you’ve seen.
Catch the Niche.  Be focused on your target audience and don’t try to be all things [...]

Today’s web 2.0 companies must be visible online as well as offline. 
As you prepare your advertising budget, plan the two campaigns as if they were one, ensuring the two completely different mediums will complement each other.
Try these tips:
Place your web address on everything you printOf course, if you choose a dedicated landing page you [...]

Niche marketing isn’t just a buzzword. Targeted marketing makes so much sense.
1. Write out a profile of her "perfect customer", i.e., those most likely to be interested in buying her product. What other products do they buy? What do they do for a living? What’s their income level? Are they male [...]