Have you noticed how customers flood through the doors of one business and completely ignore a competitor just two blocks away? Why?
You could name a lot of reasons why one store doesnt’ do as well as another but I want to focus on the marketing strategy that makes a business irrisitable. You know the ones [...]

This topic of figuring out how to successfully sell a commodity has always intriqued me. As a marketing guy, businesses owners are constantly asking me to work miracles for them when they have no way of differentiating their product or service from their competition other than the old no imagination default… "low price".
Look, if [...]

When it comes to growing your business increasing your average unit of sales is one of the easiest, least expensive approaches for any entrepreneur. Yet is far too often completely overlooked.
Getting larger purchases is not difficult. In fact, it’s actually a lot easier than you might think.
Although I’m going to give you 13 ways [...]