Goals are the essence of success.  Without them you will find yourself wandering in the wilderness with out aim or purpose.
Goals in marketing are not much different.  Both long and short term goal setting will create tracking along  with your vision and mission to ensure you stay focused.
Short term marketing goals can consist of [...]

As we begin our venture in the difference between sales and marketing, let’s look at the underlying focus of a vision and how it relates to sales.
Vision, as we’ve said before, has less to do with what you want to do and more about where you want to go or what you want to become.
Starting [...]

Sitting with a team and thinking about how you could take your company to a branding position through a marketing campaign can be very exciting.
As a matter of fact, the ideas could flow and be so incredible that you are an hour or two away from unseating Microsoft’s control of the world technology industry.
Once you [...]