Sometimes change is required in order to move ahead in marketing.  In order to begin a new marketing program or change your marketing focus a top level change could be in order.
PetSmart Inc. has appointed two new executives to lead its marketing division.Mary Miller joins the company as senior vice president and chief marketing officer, [...]

Certain marketing elements are essential to a successful marketing campaign.  Knowing how to begin and develop the basics of marketing is a must.
If you are a small business, the Small Business Administration has some great advice on beginning marketing basics.
Marketing is based on the importance of customers to a business and has two important principles:1. [...]

Small business owners are often in a constant state of doubt about the future and don’t really give as much thought to marketing efforts and strategies.
Being that sometimes cash flow can be an issue, if something is cut from the operational budget it is most of the time money for marketing and advertising.
This being a [...]

Marketing for dummies is one of those things that we’ve come to accept as a little yellow book that can help you in hundreds of areas of life and business.
Well, not just the ‘marketing’ book, but the series as a whole.  Funny thing is that the name of this book in general sparks an interesting [...]

With the marketing world being taken by storm over the last decade with the over
use of sexual marketing tactics, it has caused some disdain in many homes due to
these tacky marketing approaches.
From marketing clothes without wearing
any to selling shampoo that gives an experience of ecstasy; we have seen it
all.
Although the European market allows for such [...]

Today is the day to act!  How many times do you hear of great success stories about the right place and the right time?  Funny thing is that there are three times as many testimonies of the ‘wish I had’ club.
When a good time is spent brainstorming and developing a plan of action for a [...]

Marketing and promotion for information’s sake may yield some sales but you can count on them only being short term.
Branding is essential in any marketing campaign or strategy for the purpose of longevity.  When branding you are literally trying to get your potential customers to think of you any time your industry or product surfaces [...]

Developing a successful marketing strategy requires several elements.
A strict flow from a vision is imperative.  In order to truly make a strategy one that you can lead with, you have to adhere it very closely with your main vision.  Where are you going and where do you want to be?
Following this focus will enable several [...]

As we begin our venture in the difference between sales and marketing, let’s look at the underlying focus of a vision and how it relates to sales.
Vision, as we’ve said before, has less to do with what you want to do and more about where you want to go or what you want to become.
Starting [...]

Sometimes the creativity in marketing can just seem to be at a halt.  All the thinking, brainstorming and focused planning won’t bring anything to mind.
When you find yourself on this train heading to ‘brainless’ land, consider strolling on the marketing train of others.
Get into the practice of taking a sample marketing piece from every business [...]