Marketing and promotion for information’s sake may yield some sales but you can count on them only being short term.
Branding is essential in any marketing campaign or strategy for the purpose of longevity.  When branding you are literally trying to get your potential customers to think of you any time your industry or product surfaces [...]

Developing a successful marketing strategy requires several elements.
A strict flow from a vision is imperative.  In order to truly make a strategy one that you can lead with, you have to adhere it very closely with your main vision.  Where are you going and where do you want to be?
Following this focus will enable several [...]

Goals are the essence of success.  Without them you will find yourself wandering in the wilderness with out aim or purpose.
Goals in marketing are not much different.  Both long and short term goal setting will create tracking along  with your vision and mission to ensure you stay focused.
Short term marketing goals can consist of [...]

Marketing can be a series of trial and error, but when you get it right, you want to transfer that success to other campaigns.
B2BWhen you have a great success with a campaign, consider "packaging" your campaign and offering your services to another business that might benefit from it.
ConsumerOften a good commercial can be ’sequeled’ [...]

A creative approach to gaining new business in some markets is to offer a way to reach out to new families or businesses in your local area.
Nothing is more overwhelming than coming into a new location than being slammed with sales calls and mailings for services that one ‘must have’.
Consider working with your local chamber [...]

In the olden days of marketing, to say, "We’re the best of the best" was an attention getter.  People actually would stop for a second and think, "hmmm… maybe they are the best."  Now it’s a good, yeah right.
Not that you aren’t the ‘best’ at what you do, but is saying that going to make [...]

Looking at a corporate image, slogan, byline, or company name should give you a total package on who the company is and what they are trying to portray.
Creativity is the main ingredient for good image marketing.  For instance the "Where’s the beef" campaign from Wendy’s in the 80’s gave them so much more than just [...]

Traditionally, most companies have tried to market in a broad spectrum in
alignment with no gender focus except in situations where a gender specific
product requires that focus.
Of course when marketing a woman’s product
to a woman, you project the benefit to her as a consumer but if marketing to her
husband, you project the benefit to him for [...]

Sitting with a team and thinking about how you could take your company to a branding position through a marketing campaign can be very exciting.
As a matter of fact, the ideas could flow and be so incredible that you are an hour or two away from unseating Microsoft’s control of the world technology industry.
Once you [...]

Let’s face it, you are going to get NEW clients and you are going to LOSE
clients.  As bad as it may feel, just know that you will lose people to a
competitor some day.  It’s not all that bad.  As a matter of fact, without some
loss, you would never improve.
Learning to interview your clients will
give you [...]