September 27th, 2006 by mmarquit
Effective marketing doesn’t just happen. It has to be planned. Smart marketing involves a carefully written plan that includes a marketing budget, a plan for where and when to run advertisements and stage publicity, as well as a clear idea of what audiences are targeted by each ad or publicity event. When you get ready [...]
Relevant Tags: effective marketing, marketing plan, plan of action, publicity event, target audience
September 11th, 2006 by mmarquit
One good smart marketing strategy is to market yourself as a leader. No matter what field you are in, brand marketing your company, product or service as a leader in the field will set you above the rest. You need to set yourself apart as "ahead of the pack," or as an innovator that offers [...]
Relevant Tags: brand marketing, leadership marketing, marketing plan, marketing strategy, showing leadership
September 6th, 2006 by mmarquit
It really is true, what they say about "Location! Location! Location!" Every time I go to the bank, I pass a salon on the corner of one of my turns. After passing it about 50 times, guess what the first thought that popped into my head was when I needed a haircut? That salon. There [...]
Relevant Tags: business cards, good marketing plan, location location location, marketing campaign, marketing plan, salon
August 31st, 2006 by mmarquit
When it comes to smart marketing, you need to have an idea of what you want your marketing campaign to accomplish. Defined goals and objectives for your business are as important when it comes to a marketing plan as they are when it comes to creating a business plan. The first thing you need to [...]
Relevant Tags: business plan, e commerce web site, foot traffic, marketing campaign, marketing plan
August 15th, 2006 by mmarquit
When it comes to smart marketing, there are few things as smart as doing your best to stretch your marketing dollar. First and foremost, you will be able to make your marketing budget go further when you create a marketing plan. Carefully take the time to formulate a marketing campaign that includes several low-cost alternatives [...]
Relevant Tags: ad schedule, email newsletter, free news coverage, marketing campaign, marketing dollar, marketing plan, paid advertising, print publications, rss feed
August 14th, 2006 by mmarquit
When you are headed off on a road trip, you create a plan. The same should be true of your marketing campaign. You need to have a good marketing plan laid out so that you know where you are going and — more importantly — how you are going to get there. A marketing plan [...]
Relevant Tags: integrated marketing, marketing campaign, marketing dollar, marketing plan, marketing strategy, roi
July 31st, 2006 by mmarquit
When it comes to smart marketing on the Internet, it is important to make sure that your Web address is everywhere. You want to make it easy for potential customers to find you. Therefore, your marketing campaign should include the simple and low-cost practice of including your business Web site address on all of your [...]
Relevant Tags: e commerce web site, email signature, marketing campaign, marketing on the internet, marketing plan, signature files, web address
July 19th, 2006 by ert
In order to more effectively use your marketing resources, integrated marketing is in order. This is basically when you coordinate your marketing efforts in different areas so that they complement each other. This results in a more efficient use of your marketing resources, and a more effective marketing campaign.
Integrated marketing
It is a good idea to [...]
Relevant Tags: business marketing, integrated marketing, marketing campaign, marketing plan, marketing resources, marketing strategies
