One smart marketing idea that will cost you practically nothing is to turn your invoices into marketing tools. This can be done by adding your slogan to the bottom, or by making sure that your company name, Web address and other information is included prominently on the invoice.
Sweetening the deal
But the invoice can also serve [...]

When it comes to smart marketing, thinking outside the box is critical. And one of the ways to do that is to approach your prospecting list in a different way. Most people buy prospecting lists and then start going through them, starting from the top. This can be annoying to people at the top of [...]

An inexpensive marketing idea is to provide refrigerator magnets to potential consumers. This is smart marketing because it is a simple item that is useful to consumers, and it will be put in a place where they will see it and remember it. It’s advertising in one of the most used places in the home. [...]