One thing is for sure… marketing will happen.  Someone is going to tell someone else about something.  I know this sounds silly, but it’s a hard truth of the marketing world.
The sad part is that there are many organizations with plenty to say but they just don’t know how to verbalize and organize the information.
A [...]

Spending money for marketing makes sense,  and billboards are great ways to really make a splash.  However, boring billboards waste your marketing budget.
Billboards can be very expensive, but if done well, more than bring in the business to make up for the costly expense.
Take a look at the flickr set for the above billboard.  Because [...]

If marketing wasn’t difficult enough, there’s nothing like wasting time with costly mistakes.  Be sure to print these helpful tips and keep them nearby when developing a smart marketing strategy.
Shake the Norm.  Be different and don’t ‘copy’ something you’ve seen.
Catch the Niche.  Be focused on your target audience and don’t try to be all things [...]

When you think of a marketing campaign budget most of the time you just consider advertising expenses.  There is much more to marketing than just paying for ads.
In order to have an effective marketing budget, keep in mind these areas:
Trade Shows - these are a great way to get your business seen by a lot [...]

Everyone hears that "people buy on emotions" yet we never truly give attention to that truth in our marketing efforts.  What does it take to adhere to the emotions of a potential buyer?  How can you give information that isn’t feature based but more benefit and emotionally rated?
The mind of a human being is an [...]