August 17th, 2006 by mmarquit
One way you can build relationships with your customers is to offer an electronic newsletter. An electronic newsletter is an easy way to maintain top-of-mind-awareness with your customers, allowing them to remember you when they need something. If you send regular updates, your e-commerce business will be the first thing that comes to mind for [...]
Relevant Tags: build relationships, e commerce business, e commerce web site, electronic newsletter, email marketing, online coupons
August 16th, 2006 by mmarquit
One of the most cost-effective ways for you to reach your audience for your e-commerce business is email marketing. Email marketing can help you reach a wide variety of people, and do so quickly and easily. Gail F. Goodman from Entrepreneur.com offers some tips for more effective email marketing:
Know your audience. Segment your list according [...]
Relevant Tags: e commerce business, e commerce web site, effective email marketing, email marketing, email marketing etiquette, email message
July 28th, 2006 by mmarquit
If you do it right, email marketing can be a powerful marketing tool. However, it requires a bit of savvy and attention to coming across as personal. Nobody likes to receive an impersonal letter or email; in fact, don’t you usually just throw those away? So, when you are sending out your email marketing, make [...]
Relevant Tags: email marketing, email marketing campaign, email marketing list, marketing campaign, marketing tool
June 12th, 2006 by jhampton
There are 2 important things to remember when email marketing. First don’t spam. Second, choose the appropriate format.
SpamNo business will profit from spam. Sure, you may make a quick buck selling swill through email, but longterm, this model will not work. Spam can be compared to kitty litter. There’s ever so much of it, and [...]
Relevant Tags: bulk email, business marketing, email marketing, email newsletter
June 1st, 2006 by jhampton
Yesterday I gave you an idea of why spam is not smart marketing, but I also promised you I would give you some inexpensive, but powerful, alternatives that still give you a decent ROI, when done correctly.
25 Ways to Not Spam
Double Opt-In Email Newsletter
RSS feed of deals and specials
Contests
AdSense
Blogosphere Advertising
WOM Advertising
Viral Ads
Podcasts
Press Releases
CoMarketing
Podcast Advertising
Blogging
Yellow Page [...]
Relevant Tags: advertising ideas, email marketing, no spam, spam
May 31st, 2006 by jhampton
Although some large companies seem to forget this, like ToysRUs, you are very much negatively impacted by being associated with spam. Most everyone I know hates spam. In fact, Americans hate spam enough to make fighting it a billion dollar industry.
From a 2003 article on fighting spam:
"Given an environment where virtually anyone can purchase a [...]
Relevant Tags: business promotion, email marketing, marketing, online business, spam
