One thing that customers despise is not knowing whether their online purchase has been completed. If you are involved in e-commerce, it is important that you think of the specific challenges that customers may face when ordering online. One of these challenges is a nagging uncertainty as to whether or not an order has actually [...]

As we’ve discussed before, your Web site is your online business in the e-commerce world. If you are looking to be able to take online orders automatically, you need to have an Internet order form that is easy to find on your e-commerce Web site, and easy to use. It should also be clear and [...]

Simple does not mean unattractive. In fact, in most cases, it is a good idea to have a simply designed Web site. Instead of trying to make it flashy and complicated, design it so that it is clean and attractive.

Easier Web site navigation

When you work in e-commerce, your Web site is who you are. If [...]

As an e commerce business owner, your site IS your store.  If there are usability issues, I can assure you it’s costing you money every day in potential sales.
One of the easiest ways to prevent this is to hire a usability expert.  They are easy to find, via Google.
I’d suggest asking for a list of [...]

When cooking, it makes good sense to read through the
recipe before hand and be sure you have all you need at your disposal before
firing up the stove.  Online business is not much different. 
Many good intentions end in disaster
as up an coming internet business owners are too eager to go live without first
setting a good [...]

Have you ever lost power at your business?  Hopefully you’ll answer no to this one, but I can tell you that our business has undergone power failure several times.  Of course, the cost has been significant with losses of sales, data, network cards and harddrives. 
However, one way to ensure that this never happens to [...]

An efficient website is a more profitable website.  Tweaking your site can increase your profitability as much as 25%. 
Take a look at your books. Could you use another 25% added to your revenue?
It’s shocking to realize that simple site tweaks could really earn you
that much more money, but sites that engage readers keep them [...]

Are you looking to increase the traffic to your e commerce site?  Aren’t we all looking to do that???
One way I’ve found to do this is to create a name within an online community.  Of course, it’s not all selfish and greedy.  You have to be willing to give back and to be willing to [...]

In order to insert ads into your site and change any number of things, you need to understand HTML and CSS.  The next few posts will explain the two and will give you some common snippets of both.
HTMLThis is the nuts and bolts of your page.  Where things are placed and any text is brought [...]

A recent article on site search mentioned how your site’s ’site search’ sections can be mined for very important data.  You won’t find a better way to find out what your customer’s are looking for…
Remember, even if you have the logs of what they bought, you don’t know what they really wanted.  If you had [...]