May 1st, 2006 by jhampton
The investment of marketing can payoff or can be a waste of money. One mistake that most companies make with their marketing efforts is thinking that if they make sales from a campaign they have succeeded.
Think again. Unless you are specifically designing a marketing effort for a short-term push with no desire of ongoing residuals [...]
Relevant Tags: corporate imaging, focused thinking, marketing campaign, marketing strategy, repeat business
April 28th, 2006 by jhampton
Looking at a corporate image, slogan, byline, or company name should give you a total package on who the company is and what they are trying to portray.
Creativity is the main ingredient for good image marketing. For instance the "Where’s the beef" campaign from Wendy’s in the 80’s gave them so much more than just [...]
Relevant Tags: corporate imaging, corporate marketing, creative market, marketing campaign, marketing strategies
