Over the last few days we’ve been looking at creating CORE values for your organization.  Today we’re looking at  the value of your product or service through the eyes of the potential customer base.
When you start this evaluation you have to use the old paradigm of beginning with the end in mind.  When the sale [...]

Once your company understands the need for taking value to market and not just products and services, it’s necessary to assess and determine these values or what we will call today:  core values.
Core values are just one step in determine the VALUE overall of your company to your customer.  A core value system is not [...]

Getting the message to your clientelle is every business’ core need. Honestly, your customers need to know that you exist and also need to know that they need your product or service. It’s been interesting over the past 12 years as a marketing consultant to see how many businesses would call me and [...]