Sitting with a team and thinking about how you could take your company to a branding position through a marketing campaign can be very exciting.
As a matter of fact, the ideas could flow and be so incredible that you are an hour or two away from unseating Microsoft’s control of the world technology industry.
Once you [...]

Getting started with an ecommerce site requires a basic checklist of items that need to be completed in order to meet the foundational requirements of your online business.

URL - Your web address needs to be keyword specific and not catchy or cute.
Design - Consider hiring a professional designer and make sure that your design is [...]

Blog marketing is probably one of the most effective ways to get noticed on the internet.  With all the different types of blog software you will need to discover which one you want to use and learn how to effectively use your blog to market your business.
Here are few general tips on using blogs:

Don’t over [...]

As we’ve discussed before, word of mouth advertising is one of the best
marketing tools in the business.  You can make WOMA even stronger by creating a
referral program or incentive.
Referral programs can come in many forms. 
Personal business cards could have a referral listing offering a spiff or cash
bonus for anyone who brings you a potential client.
Affiliate [...]

Sales are good, but wouldn’t it be great if you could get a few more sales during each checkout?
A common technique in growing the sale is found in the fast food industry.  You drive up for just a coke and someone asks if you’d like to try a number 3 combo.  You think and say, [...]

Most business owners feel that if they don’t think of it, then it must not be worth anything.  While others consider themselves a failure if every great idea doesn’t come from their mind.
The truth is that the more thinking and brainstorming that goes into a company and the marketing of that company, the better the [...]

Although a traditional marketing strategy and campaign are still the focus of most companies, the marketing professionals of today should take a look at podcasting.
Podcasting is simple - an audio file, show, or interview that is downloadable, streamable, or syndicated by RSS technology. Podcasting creates a real-time feel from a static product.
Podcast was the [...]