Marketing over the last few decades has seen many forms.  From features and benefits to felt needs, the face of marketing is forever changing.
Develop your marketing focus around who you are as an organization and how you are going to meet the needs of your potential consumers.
How your strategy is formed will depend soley on [...]

Developing a marketing focus requires discipline.  There is nothing more in this world that is going to really work except being disciplined to stick to your guns and keep focused on your main objective in marketing.
Business owners will typically shoot from one idea to the next hoping to get the ‘perfect’ marketing campaign that will [...]

 
When developing your ecommerce model, be sure you have all the bases covered for current needs as well as future needs in the area of business requirements.  Failure to develop these requirements in the beginning will cause extreme frustration and possibly failure in a short time.

Consider all consumer needs both off and online.
Determine any software [...]

Nothing is ever more frustrating than trying to business with a poorly functioning pc.  More and more people have been beating their heads on the wall of not knowing how to maintain or keep a pc running in peak condition.
The good news is that better and more reliable technology is among us.  Reports have concluded [...]

When focusing on promotion and marketing to a primary audience or target be sure you don’t forget a secondary target group.
There may be options that could allow you to successfully give attention to your primary audience but could effect your secondary audience in a negative way.
An example of this is if you were marketing a [...]

Marketing past always considered the most information as the best means of getting the message to the masses.
With the busy world in which we live, people have begun to be desensitized to the fast, full, and full-of-it.  Not only is MORE being ignored but hyperbole is out of style as well.
A simple ad and a [...]

 
In the world of marketing and PR nothing is more satisfying than when a campaign and strategy comes together and creates momentum that results in profits.
The issue arises when you spend a grand amount of time and money on a grand idea that just fizzles out.  Here are some pointers to help prevent that ‘fizz’.

Direct.  [...]

Today is the day to act!  How many times do you hear of great success stories about the right place and the right time?  Funny thing is that there are three times as many testimonies of the ‘wish I had’ club.
When a good time is spent brainstorming and developing a plan of action for a [...]

You’ve heard the old adage that the customer is always right, but do you really believe it?  You should, it’s an attitude like that that will get you far in your business.
Years ago I ran a small business on the internet and while many of my ‘problems’ were actually mistakes on the customers part, I [...]

Frustration comes in many shapes and forms but especially when you own an online business.
There are many things that can cause you to lose your focus and your mind.  Internet outages, complaning customers, poor suppliers, hackers, and of course computer failure.
Sadly, there is nothing any of us can do to prevent these things, however, there [...]