Branding does not always have to be about the product or service. Dave Thomas of Wendys showed us that. Smart marketing can include using yourself in the brand marketing. Have you thought about yourself as part of your brand? Adding a human face to your product or service makes it more accessible. Plus, you can [...]

One good smart marketing strategy is to market yourself as a leader. No matter what field you are in, brand marketing your company, product or service as a leader in the field will set you above the rest. You need to set yourself apart as "ahead of the pack," or as an innovator that offers [...]