Wealth-Coaching

In today’s smart marketing blog, I will start a two part series on the importance of podcasting for web based businesses. The second portion of the blog will be posted tomorrow.

For many web based business owners, marketing remains key to their mind. Before the advent of search engines, the internet was like the Wild West. It was a vast new frontier that allowed small and large business owners alike to exploit so they could take their place on the global market stage. That all changed when search engines like Google, Yahoo & MSN started coming out. These companies really weeded out a lot of online businesses because they determined which sites would become visible to the public.

Because of this, web based business owners had to become much more technologically savvy in order to compete. Soon companies were forced to either purchase pay per click advertising, or hiring webmasters who understood what it would take to make sure their website was listed on the first page of a web engine query. Soon, terms like Search Engine Optimization became part of the internet vocabulary. These methods use keywords and content to ensure successful search engine results. Today, this is simply not enough to maintain your good ranking. In tomorrows smart marketing blog, I will finish this piece on podcasting.