Wealth-Coaching

Smart Marketing practices need to take into account the reality that sometimes, prospective customers are not going to call you right back. Maybe it is disorganization on their part, but there are strategies you can use to get yourself ahead of the line.

How do I know? Although I am a writer and not a salesperson, I do my own share of selling.

That would be selling my writing services to a whole bunch of clients, both offline and online.

In many of these cases, I have made a successful sale after first having been put off. Not so much by unreturned phone calls, but by stalling tactics such as being told the money for my services is not in the quarterly budget but might be at some future date.

More cases than not, I don’t back down. Occurrences such as I have described want to make me market myself more.

Those decades of experiences in the manner I have just described really made me receptive to some tips about follow-up calls.

These follow-up call tips are offered by Executive Sales Coach Keith Rosen.

Here’s what he advises:

    * “After reflecting back upon our conversation, I have some new ideas that I’d like to share with you regarding how our [product/service] may actually complement and enhance what you’re currently doing, especially when it comes to [state benefit/end result they could realize].”
    * “I was thinking about another client who was in a similar situation as yours and thought that you might be interested in hearing about how we were able to eliminate the challenges they had, such as [state some problems your product/service could eliminate].”
    * “We’ve made some interesting changes to our [product line/service/programs/packages] and thought of you and the results you were looking to achieve. There may be a great fit here worth exploring in more detail so that you can [state compelling benefit].”

Wise advice indeed.

(Keith Rosen, via AllBusiness.com)