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Archive for May, 2006

Backdating Stock Options

You may not be aware of this, but the executives in your favorite company may be dabbling in a questionable practice to sweeten their own nest egg.  It’s called Backdating Stock Options, and it’s actually more common than you might think.  In fact, it’s so common that the SEC is looking into the practice right [...]

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Email Marketing

Although some large companies seem to forget this, like ToysRUs, you are very much negatively impacted by being associated with spam.  Most everyone I know hates spam.  In fact, Americans hate spam enough to make fighting it a billion dollar industry.
From a 2003 article on fighting spam:
"Given an environment where virtually anyone can purchase a [...]

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Posted in Smart Marketing

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Retiring on Real Estate

I have recently been looking at a variety of articles on retiring, and apparently there are a large number of people who end up falling prey to some sort of illness, job loss, stock loss or other retirement setback that causes them to need to catch up their savings plan or put off retirement later.
Some [...]

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Nissan Bets on Online Advertising

The VP of Marketing for Nissan explained why Nissan is banking heavily on online advertising.  She suggests that other auto industry execs should take heed and follow their e commerce example.

Speaking at the Automotive News Marketing Seminar in Los
Angeles, Ms. Thompson said Nissan has extended its relationships with
Yahoo, MSN and Google, which "we now recognize [...]

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Economy is Cooling

As a long time saver, you are probably already prepared for a worsening economy, but if not, now’s certainly the time to make sure you are cutting your debt and your overall costs because it looks like the economy is certainly slowing down again:
U.S. factory expansion eased in May to the slowest pace since August [...]

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Posted in Debt Elimination

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eCommerce Secrets

Staying a step ahead with an online business can be tricky if you don’t know where to look to for the standard.
Finding your online competition can be a frustrating endeavor to say the least.  Knowing how and what to look for can assist you in how your competition ranks online.
If you are visible online, you [...]

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Real Estate Agent Secret

If you are in the habit of holding an open house, at the advice of your real estate agent, maybe you should rethink that traditional routine. Only 2-4% of home sales occur as a result of open houses.
However, if you are an agent and are looking for new clients, you can’t pick a better way [...]

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Marketing Mission

Traveling the marketing world can be an overwhelming place without a clear direction and vision.
As we’ve discussed before, your vision is where you want to be; today, mission is how you really want to get there.
A mission is simple:  stick to the task at all costs.  This may not be the ‘best’ definition, but for [...]

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Posted in Smart Marketing

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Wealth Building Tips

Trying to save money can sometimes be like a never ending battle.  Wondering how you can save with everything costing more than ever before.
Here are some spending reduction tips that will assist you in your wealth building journey.

Stay home.  Not all the time, but during peak hours, try to stay home.  You will spend more [...]

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Posted in Debt Elimination

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Investing Flexibility

Getting into a habit of hanging onto your current portfolio can cause severe loss.  Taking a risk is good at times, but being stubborn is usually an early sign of investing failure.
When building your wealth and investment plan, be sure you are diversified in all areas of your portfolio.  There may be some areas that [...]

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