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Archive for April, 2006

Capital Improvements

Some improvements to property will help for short term turn around while others cost your profit because they don’t necessarily add value to the home.
A good way of remembering what you should and should not ‘improve’ on a home before selling is using the "L’s"
Lawns - This is the first thing a potential buyer sees.  [...]

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Corporate Image Marketing

Looking at a corporate image, slogan, byline, or company name should give you a total package on who the company is and what they are trying to portray.
Creativity is the main ingredient for good image marketing.  For instance the "Where’s the beef" campaign from Wendy’s in the 80’s gave them so much more than just [...]

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Posted in Smart Marketing

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Keeping Customers Happy

Joy, joy, joy… the old word that usually only comes around at Christmas.  Then by New Years it’s a different tune.
How can you ensure that your customers are pleased with your service and how can you get them coming back for more on a regular basis.
Superb customer service coupled with some smart marketing techniques can [...]

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Credit Card Debt

When trying to close a credit card account, it can be difficult to get the ball rolling in the right direction.  In a recent attempt to close a very old and small credit card, a client shared this story.
"When I called the company I was placed in a massive listing of menus and could not [...]

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Posted in Debt Elimination

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Lower Price With Higher Interest

There are times in your real estate ventures that the seller of a home will be asking more than the market value of the home.  In most instances, this will just mean you can’t buy the house.
There are creative ways to make the deal work without paying IF you are willing to pay a higher [...]

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Credit Card Customer Service

Some of the ‘lesser’ credit card companies that usually have something to hide are extremely available when setting up your new account.  Once you are an established customer, the theme will change.
If you try and call the customer service number on your account you’ll most likely be listening to a menu.  During that time, you [...]

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Posted in Debt Elimination

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Gas Prices And Investing

It seems as though every afternoon when you drive home from the office you see a higher number at the pumps.  Why is this gas hype hitting so hard right now?  It’s interesting to see that oil and fuel companies are having record profits in light of the ‘price increase’.
Most of the American public feel [...]

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Marketing Slogans

Words are everywhere.  You read, see, and hear them all day long.  As a matter of fact, the average person will see and read tens of thousands of words in a days time.
Successful marketing strategies and techniques are able to find words and phrases that don’t get lost in the shuffle and get a response [...]

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Posted in Smart Marketing

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Online Wholesale Purchasing

Getting a large quantity of an item at a good price for resale is the standard of any online retailer.  eBay is a great place to find these deals.
When looking for wholesale items don’t buy something that you wouldn’t normally sell.  Getting products just because they are a good deal could leave you with a [...]

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Real Estate Capital

Having the cash on hand for real estate investment can sometimes be difficult until you get your properties in the black.
A line of credit may be an option for you however, there are some things to consider before using this option:

When using an equity line of credit on an existing property, remember that you could [...]

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