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Spread the Word!

Word of Mouth Promotion

One of the cheapest ways to advertise is to do it for free. And word of mouth promotion offers just that opportunity. Finding a way for your business to get a little extra free advertising is always a smart marketing. And you can do that when you engage in what is now called viral marketing. But, really, it is just a way to offer an incentive for your customers to tell their friends to purchase your product or service.

Successful ‘viral’ marketing

If you offer some sort of bonus, such as 10 percent off for suggesting a friend, or some sort of free item when a friend purchases a product or service and mentions a customer, you can jump start your word of mouth promotion. People like to get input from others about purchases, and there are few ways to spread the news fast that are as effective as viral marketing. As long as you make it worth their while, you can nudge customers into telling as many friends and relatives as possible about your product or service.

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Posted on Wednesday, August 2nd, 2006 at 8:00 am In Smart Marketing
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