Making Changes From The Top
July 11th, 2006 by jhampton
Sometimes change is required in order to move ahead in marketing. In order to begin a new marketing program or change your marketing focus a top level change could be in order.
PetSmart Inc. has appointed two new executives to lead its marketing division.
Mary Miller joins the company as senior vice president and chief marketing officer, effective July 24. Miller was the former vice president of strategic marketing services for Best Buy.
Ken Hall, who had been serving a dual function overseeing marketing and merchandising, will continue to serve as senior vice president of merchandising.
Mary Miller joins the company as senior vice president and chief marketing officer, effective July 24. Miller was the former vice president of strategic marketing services for Best Buy.
Ken Hall, who had been serving a dual function overseeing marketing and merchandising, will continue to serve as senior vice president of merchandising.
New top level positions in any organization can cause some stress. We’ll see how the stress plays for PetSmart in the months to come.
Posted on Tuesday, July 11th, 2006 at 2:07 pm In Smart Marketing