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Site Design is Crucial

Your online business must have a great site design.  You must consider form and factor, and it must work almost all of the time.  Every time your site fails, your business loses customers.

Unfortunately, it is often the case that although the site may look pretty (or not), from a performance standpoint, well, it’s frequently a “handyman’s special.” We know this because the first thing we look at when someone contacts us is their Web site and the home page and title tags on that Web site. You would be surprised to know that we have commonly found situations where the site builder FORGOT to finish the title tag, making the site impossible to be found by the search engines. What is a “title tag?” Well, go to any site. Hit “view” on your horizontal navigation bar, then scroll down to “page source.” A window will open, showing you your title & meta tags, things you may not be familiar with or never thought it necessary to focus on.

SEO is important but functionality is the key.  If your site doesn’t work, make sure that it soon does.  Don’t lose business when it’s so easy to repair your site.  If you need help, find a talented web professional and give your site a redesign.

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Posted on Monday, June 26th, 2006 at 8:29 am In E Commerce Secrets
© 2007 Wealth-Coaching Inc.