Wealth-Coaching

Looking at all the commercials and print marketing over the last few months has sparked a realization on the current trends.

Most of the advertising done today is geared around emotional buying motives which is good, however, I’ve seen more and more the trends in marketing moving to felt needs that are irrelative to the product.

Cheerios has a new campaign showing a man jumping around, making stupid faces and looking like a freak in the middle of a busy intersection while onlookers laugh and make jokes.

As he continues his escapade he then bends down, opens a cheerio tote and feeds one to his baby in a stroller watching and laughing at his antics.

This is a great example of felt need placement for marketing.  We’ve all seen stupid people in public so this plays to our desire to laugh and brings us to a place of recollection.

Then we notice the strange looks and this does the same.  Now here’s the kicker.  If you are not a parent, you think how cute it is that he would do that for his son and you also think of how you didn’t see it coming that it was going to be a cheerio commercial.

If you are a parent, you identify immediately with the scenario and how you would entertain your child at all costs, especially a healthy snack like cheerios.

Keep this in mind when you are considering your next marketing strategy and think with a focused mission to identify with felt needs.