Corporate Image Marketing
Looking at a corporate image, slogan, byline, or company name should give you a total package on who the company is and what they are trying to portray.
Creativity is the main ingredient for good image marketing. For instance the "Where’s the beef" campaign from Wendy’s in the 80’s gave them so much more than just telling the world that they had larger hamburgers.
Think about it… It actually didn’t promote Wendy’s at all but called the question for everyone else. When you asked that question on where the beef was hiding, you immediately thought of ALL the fast food restaurants that had wimpy patties on their burgers.
Then your thoughts immediately were remedied by the pictures of the Wendy’s sandwiches. Pure genius.
Consider this style of marketing when you desire to get a message to the public. What do you have or can you provide that is an answer to a problem with all your competitors.
Relevant Tags: corporate imaging, corporate marketing, creative market, marketing campaign, marketing strategies