Customer Loyalty
Most companies will spend a large amount of time and money to gain data from their customers. We’ve discussed several times the benefits of getting good customer feedback through online surveys.
The problem after the data is received is actually putting it to use. Author Steve Walker gives some good advice on the applications of technology that make customer research data usable.
The second application is action-ability. Technology can alert account managers of problems with an individual account so that they can take action to resolve the issue before it’s too late, according to Walker. "After all, what’s the cost of losing a customer, or perhaps more importantly, what’s the cost of replacing one?"
Third, Walker identifies accountability as a key application of customer loyalty management technology. "Having access to real time information can be quite a motivator," says Walker, "Especially when account managers know their supervisors can easily view action plans, progress reports, and customer follow up activities."
With these in mind, you will greatly increase customer satisfaction and retention. A business coach can give you great resources and a strategic plan on how to implement your goals for marketing your business.
Relevant Tags: business planning, customer retention, online surveys