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Domain Selection Vital To Success

ecommerce domain selectionYou might not think about it much, just your little URL sitting there on everything you print, mail, send, say, and list.  Your domain name is not only important, it’s vital to the success of your online business.

The temptation is to find a catchy domain name that will make people go, "Hmmmmmm."  The truth is that a catchy domain may be neat, but it won’t make your sales hum at all.  Furthermore, the wrong domain can cause loss of business.

Think about it, let’s assume you want to go into landscape consulting and you find the best domain in the world.  GrassBuzzers.com is available and you think it’s great.  The first impression for some may be a great place to talk about illegal drugs.

A poor or catchy domain will also cause you to be invisible in the search engines.  Your domain should be simple and say what you do.  If you are in landscaping, then find a URL that contains that word.

If your domain name is too long,  your online business will suffer because no one will take the time to visit you.  When I say long, I mean something like thebestlandscapecompanyin theworldyougottacall.com.  This is too long and no one, even your mother will visit your site.

When choosing your domain, get someone who can help you with the marketing of your site and your online business.  Get started right and you’ll do well.

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Posted on Thursday, March 30th, 2006 at 1:27 pm In E Commerce Secrets
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