Referral Marketing Strategy
As we’ve discussed before, word of mouth advertising is one of the best
marketing tools in the business. You can make WOMA even stronger by creating a
referral program or incentive.
Referral programs can come in many forms.
Personal business cards could have a referral listing offering a spiff or cash
bonus for anyone who brings you a potential client.
Affiliate programs
are also a type of referral system where approved affiliates earn a commission
on any sale generated by their lead.
A pre-sale referral incentive will
give a current client a discount or freebie if they provide you with a list of
their warm market leads. Then you can contact those leads in the name of the
referrer.
No matter what your choice, you should definitely use referral
marketing for your business.




