Wealth-Coaching

Today’s web 2.0 companies must be visible online as well as offline. 

As you prepare your advertising budget, plan the two campaigns as if they were one, ensuring the two completely different mediums will complement each other.

Try these tips:

Place your web address on everything you print
Of course, if you choose a dedicated landing page you can track how many people come via each advertising buy.

Place your press releases online, as well as offline
Consider using services like PRWeb, PowerPR and eMediaNewswire to push your online press releases further.

Use RSS to serve-up your offline flyers, brochures, ads, etc.
You could create a page on your current site, showcasing your offline advertising and release an RSS feed to allow your customers to subscribe to all your latest promotions, with a very minimal amount of work on your part.

Don’t spend money unnecessarily.  Make your advertising dollars really count by tying offline media buys to online media buys.