Marketing Online
February 23rd, 2006 by ert
Smart Marketers use RSS Technology. It allows you to publish corporate news or information that is easily accessible over the web.
RSS is distributed through feed channels that is pulled by a news aggregator. RSS is a very secure technology that allows the customer to receive what information they have subscribed to instead of being spammed by email.
RSS is the technological breakthrough for getting information to the masses. Look what is being said:
"RSS feeds offer info warriors a way to take the pulse of hundreds of sites."
Online Journalism Review (0JR)
"Getting away from the drawbacks of e-mail - that it’s too imposing - and yet the drawbacks of the Web site - that you don’t know if there’s something new and interesting there - [RSS] is about solving that."
Bill Gates, CEO Microsoft
RSS "brings websites to the user, who would otherwise have to chase the website."
Keith O’Brien, PR Week
"Sending marketing messages and newsletters via email has become a fool’s errand; the obvious work-around is RSS. I’d much prefer to get public relations materials this way."
Dan Gillmor, Computerworld
Online Journalism Review (0JR)
"Getting away from the drawbacks of e-mail - that it’s too imposing - and yet the drawbacks of the Web site - that you don’t know if there’s something new and interesting there - [RSS] is about solving that."
Bill Gates, CEO Microsoft
RSS "brings websites to the user, who would otherwise have to chase the website."
Keith O’Brien, PR Week
"Sending marketing messages and newsletters via email has become a fool’s errand; the obvious work-around is RSS. I’d much prefer to get public relations materials this way."
Dan Gillmor, Computerworld
Discover RSS Marketing and discover a new wave of visibility.
Relevant Tags: emerging technology, marketing strategy, new markets, online marketing, prosper learningPosted on Thursday, February 23rd, 2006 at 1:47 pm In Smart Marketing