Wealth-Coaching

Over the last few days we’ve been looking at creating CORE values for your organization.  Today we’re looking at  the value of your product or service through the eyes of the potential customer base.

When you start this evaluation you have to use the old paradigm of beginning with the end in mind.  When the sale is over and the service is complete, what do you want people to say about their experience.

A local company I deal with is seeing terrible results in sales, and putting more money into traditional marketing mediums than ever before, hoping to see some sales from the deal.  Their efforts are similar to throwing money at a fire hoping that it will make more money.  Usually throwing money into marketing without a strategic plan of action is really throwing it away.

When you answer the question at hand the only true way to evaluate this is to look at your current customers.  A general phone call or questionnaire is a good idea after a sale.  Many large firms and online companies are even offering a cash back incentive to any customer who fills out a post-sale survey.

With this information you will determine whether your hoped value and true value are one in the same.  If not, you are going to have to make changes, some drastic, in order to be in line with your focus.

Failure to think through these issues will result in a plateau or rapid decline of your company.  Understanding how to create and discern value in your product or service is essential to the success of any company.