Niche Marketing Narrows Your Focus
February 14th, 2006 by ert
Niche marketing isn’t just a buzzword. Targeted marketing makes so much sense.
1. Write out a profile of her "perfect customer", i.e., those most likely to be interested in buying her product. What other products do they buy? What do they do for a living? What’s their income level? Are they male or female? Young, old or somewhere in between? What do they do for fun?
2. What appeals to this person about your product or service? Now you can hone your message. What motivates this person? Health? Wealth? Beauty? Adventure? Relaxation? Now that you’ve narrowed it down, you can focus on a strong, simple message that appeals to this person.
3. Where can you reach this person? What periodicals do they read? Where do they go for fun? Do they attend business networking events, and if so, which ones? Where do they hang out online? Or do they just surf, and if so, where? — source: Scott Allen
2. What appeals to this person about your product or service? Now you can hone your message. What motivates this person? Health? Wealth? Beauty? Adventure? Relaxation? Now that you’ve narrowed it down, you can focus on a strong, simple message that appeals to this person.
3. Where can you reach this person? What periodicals do they read? Where do they go for fun? Do they attend business networking events, and if so, which ones? Where do they hang out online? Or do they just surf, and if so, where? — source: Scott Allen
Decide who you are targeting (define the customer) and then you’ll have a better idea as to how to approach them.
Relevant Tags: customer profile, marketing strategy, niche marketing, niche markets, targeted keywordsPosted on Tuesday, February 14th, 2006 at 10:03 am In Smart Marketing